Ryan Emge Content Marketing World Distributed Content Tracking Submission Dec 2014 from Ryan on Vimeo.

With the investment in developing and distributing content comes an increasing expectation to track the business results of that investment. But measuring the ROI of content marketing is a complex endeavor.

At 2014 Digital East, I presented an overview of how brands are measuring the return on their content marketing investments, strategies for tracking content creation and distribution, and what a successful content strategists needs to exceed expectations.

Please enjoy my presentation video as packaged for my content marketing world submission later that year.