I am a seasoned B2B marketing leader, certified in both account-based marketing (ABM) by ITSMA® and in B2B Marketing by SiriusDecisions®. I have experience in account-based marketing, demand generation, advertising, social media, digital marketing, and events driving buyer engagement and business results with strategic accounts in industry verticals including regulatory, financial services, cyber security and professional services sectors.
I thrive on empowering teams to support a robust and strategic approach to deliver business results across an organization at every stage of the buyer’s journey. Through a lead by example approach leveraging each of my previous experiences, I create opportunities to provide analysis and insight into a demand generation strategic account-based marketing strategy to improve reputation, expand relationships and increase revenue.
WHAT I DO
I create go-to-market (GTM) and integrated account-based marketing (ABM) plans for strategic accounts, enabling marketing efforts to translate to measurable business impacts.
Delivered results across the customer and buyer decision journey reflecting awareness, engagement and conversions.
FROM THE BLOG
Explore thought leadership posts based on experience and results over my career.