About Me
ACCOUNT-BASED MARKETING & DEMAND GENERATION LEADER
I am a seasoned B2B marketing leader, certified in both account-based marketing (ABM) by ITSMA® and in B2B Marketing by SiriusDecisions®. I have experience in account-based marketing, demand generation, advertising, social media, digital marketing, and events driving buyer engagement and business results with strategic accounts in industry verticals including regulatory, financial services, cyber security and professional services sectors.
I thrive on empowering teams to support a robust and strategic approach to deliver business results across an organization at every stage of the buyer’s journey. Through a lead by example approach leveraging each of my previous experiences, I create opportunities to provide analysis and insight into a demand generation strategic account-based marketing strategy to improve reputation, expand relationships and increase revenue.
WHAT I DO
I create go-to-market (GTM) and integrated account-based marketing (ABM) plans for strategic accounts, enabling marketing efforts to translate to measurable business impacts.
MY WORK
Delivered results across the customer and buyer decision journey reflecting awareness, engagement and conversions.
FROM THE BLOG
Explore thought leadership posts based on experience and results over my career.
Building Relationships By Active Social Listening
In building relationships, we all know that active listening is key to understanding who your customers are. In social media, using listening technologies allows you to bring together the full […]
Creating Relevancy through Thoughtful Conversations
Engagement in social is defined as interactions between users, typically involving a conversation. These interactions can involve anything from threaded conversations, acknowledgements to sharing thoughts. Over the years, we’ve seen […]