I am a seasoned B2B senior marketing leader with experience in demand generation, ITSMA certified in account-based marketing (ABM), advertising, social media and digital marketing developing audiences to drive engagement and business results in industry verticals including regulatory, financial services, professional services sectors with global brands such as White & Case, Samsung, Booz Allen Hamilton and eBay.
Today at White & Case, a professional services law firm supporting multiple industry verticals, I lead a global team working with our global business services team to engage with and drive demand from our banking and capital markets clients. In addition, I am responsible for leading efforts to establish marketing tracking to drive measurable business impacts using advanced account-based marketing (ABM) efforts.
Previously at Samsung, I developed a social media and content marketing editorial team focused on thought leadership content where I empowered and mentored a team to enable us to drive new user acquisition supporting the demand generation pipeline across the entire buyer decision journey.
At Booz Allen Hamilton, I drove an employee advocacy program driving demand for the business across four business lines utilizing social listening and other advocacy technologies.
While at eBay, I created the first ROI model for social media paid, owned and earned influencers with the social media and content marketing team to measure the entire path to purchase in an e-commerce environment from first touch to last across the consumer and buyer decision journey.
Before eBay, I headed up social media for the Consumer Electronics Association’s “CES” – the world’s largest consumer electronics show.
Before CES, I held a pivotal role as Blog Manager at New Media Strategies, now Meredith (acquired by Accenture), where I oversaw blog strategy, design and content development for the voice of the Chrysler brands Jeep, Dodge & Ram.
My first foray into the social media space began as a blogger and social media specialist for SaabHistory.com that he conceived, developed and managed over five years targeting Saab owners, enthusiasts & dealers to increase brand awareness and advertising revenue.
My analytical prowess and research-based performance strategies have driven dozens of sustained, successful campaigns and projects to diverse audiences over his career. My success lies in my unrelenting commitment to marrying technology and creativity. I provide a fresh perspective needed to energize and influence audiences, while revitalizing and building momentum for established brands.
I earned a BA from Vermont College where I focused on business, marketing, sustainability and ecological economics. When I am not in the office, I am running, doing hot yoga, playing tennis or skiing.