About Me
I am a seasoned B2B senior marketing leader with experience in demand generation, ITSMA certified in account-based marketing (ABM), advertising, social media and digital marketing developing audiences to drive engagement and business results in industry verticals including regulatory, financial services, professional services sectors with global brands such as White & Case, Samsung, Booz Allen Hamilton and eBay.
I thrive on empowering teams to support a robust and strategic approach to deliver business results across an organization at every stage of the buyer’s journey. Through a lead by example approach leveraging each of my previous experiences, I create opportunities to provide analysis and insight into a demand generation strategic account-based marketing strategy to improve reputation, expand relationships and increase revenue.
WHAT I DO
I create go-to-market (GTM) and integrated account-based marketing (ABM) plans for strategic accounts, enabling marketing efforts to translate to measurable business impacts.
MY WORK
Delivered results across the customer and buyer decision journey reflecting awareness, engagement and conversions.
FROM THE BLOG
Explore thought leadership posts based on experience and results over my career.