Samsung
eBay
CES
Jeep
Saab
Hanley Wood

Ryan O Emge

About Me

ACCOUNT-BASED MARKETING & DEMAND GENERATION LEADER

I am a seasoned B2B senior marketing leader with experience in demand generation, ITSMA certified in account-based marketing (ABM), advertising, social media and digital marketing developing audiences to drive engagement and business results in industry verticals including regulatory, financial services, professional services sectors with global brands such as White & Case, Samsung, Booz Allen Hamilton and eBay.

I thrive on empowering teams to support a robust and strategic approach in account-based marketing to deliver business results across an organization. Through a lead by example approach leveraging each of my previous experiences, I create opportunities to provide analysis and insight into a a creative digital demand generation marketing strategy.

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WHAT I DO


I create go-to-market (GTM) and integrated account-based marketing (ABM) plans for strategic accounts, enabling marketing efforts to translate to measurable business impacts.

PROFILING ACCOUNTS

Identifying who your buyers and clients are, where the communities are that they engage in, what conversations they have and why. All of this provides the strategic approach to defining an account-based marketing strategy.

PLATFORMS

Understanding the communities that the users engage in, what the key topics are and who the influencers are, helps us strategically optimize relevancy on each different community as there is no one size fits all approach.

CONTENT

Creating relevancy through content that provides answers to questions, utility, purpose and support empower your users with information and knowledge placing a business as thought leader.

ENGAGEMENT

Building relationships with relevancy, proximity and frequency are fundamentals to developing lasting relationship. The marketing metrics used in a digital strategy, measure indicators of the degree of the relationship with each person.

MEASUREMENT

Measuring the development of an audience, the relevancy of engagements with users that drive business outcomes which drive reputation, relationships and revenue for an account-based marketing strategy.

CAMPAIGNS

Developing and executing campaigns with objectives that support the account’s business imperative, their initiatives targeted to the right people at the right time and place with the right message.

Account-based marketing across multiple industries

MY WORK


Delivered results across the customer and buyer decision journey reflecting awareness, engagement and conversions.

VIEW ALL WORK
AUDIENCE

Acquiring, developing and growing a relevant audience that aligns with the persona and target account.

RELEVANCY

Finding the right messages that engage the target account at every stage of the buyer’s journey.

RESULTS

Measuring the interest of accounts by nurturing them from all marketing activities through to qualified business activities. 

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FROM THE BLOG


Explore thought leadership posts based on experience and results over my career.