In building relationships, we all know that active listening is key to understanding who your customers are. In social media, using listening technologies allows you to bring together the full […]
I am an energetic and experienced leader in digital, social, content and account-based demand generation marketing bringing a fresh approach to leading teams with an open, objective and organized management style to solve problems.
I hold a diverse background in the legal industry, technology, building, automotive, retail, healthcare, hospitality, data science, finance, education, defense and non-profit industries.
Today, I am spearheading the demand generation, account-based digital, and social media marketing and advocacy efforts at global law firm, White & Case LLP.
Prior to leading digital marketing and social media with Samsung’s enterprise division, I lead social media, influencer & content marketing efforts for eBay’s automotive and electronics efforts.
Before eBay, I headed up social media for the Consumer Electronics Association’s “CES” – the world’s largest consumer electronics show.
Before CES, I held a pivotal role as Blog Manager at New Media Strategies, now Meredith (acquired by Accenture), where I oversaw blog strategy, design and content development for the voice of the Chrysler brands Jeep, Dodge & Ram.
My first foray into the social media space began as a blogger and social media specialist for SaabHistory.com that he conceived, developed and managed over five years targeting Saab owners, enthusiasts & dealers to increase brand awareness and advertising revenue.
My analytical prowess and research-based performance strategies have driven dozens of sustained, successful campaigns and projects to diverse audiences over his career. My success lies in my unrelenting commitment to marrying technology and creativity. I provide a fresh perspective needed to energize and influence audiences, while revitalizing and building momentum for established brands.
I earned a BA from Vermont College where I focused on business, marketing, sustainability and ecological economics. When I am not in the office, I am running, doing hot yoga, playing tennis or skiing.