Ryan O. Emge

Ryan O Emge

About Me

ACCOUNT-BASED MARKETING & DEMAND GENERATION LEADER

I am a seasoned B2B marketing leader, certified in both account-based marketing (ABM) by ITSMA® and in B2B Marketing by SiriusDecisions®. I have experience in account-based marketing, demand generation, advertising, social media, digital marketing, and events driving buyer engagement and business results with strategic accounts in industry verticals including regulatory, financial services, cyber security and professional services sectors.

I thrive on empowering teams to support a robust and strategic approach to deliver business results across an organization at every stage of the buyer’s journey. Through a lead by example approach leveraging each of my previous experiences, I create opportunities to provide analysis and insight into a demand generation strategic account-based marketing strategy to improve reputation, expand relationships and increase revenue.

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WHAT I DO

I create go-to-market (GTM) and integrated account-based marketing (ABM) plans for strategic accounts, enabling marketing efforts to translate to measurable business impacts.

PROFILING ACCOUNTS

Identifying who your buyers and clients are, where the communities are that they engage in, what conversations they have and why. All of this provides the strategic approach to defining an account-based marketing strategy.

PLATFORMS

Understanding the communities that the users engage in, what the key topics are and who the influencers are, helps us strategically optimize relevancy on each different community as there is no one size fits all approach.

CONTENT

Creating relevancy through content that provides answers to questions, utility, purpose and support empower your users with information and knowledge placing a business as thought leader.

ENGAGEMENT

Building relationships with relevancy, proximity and frequency are fundamentals to developing lasting relationship. The marketing metrics used in a digital strategy, measure indicators of the degree of the relationship with each person.

MEASUREMENT

Measuring the development of an audience, the relevancy of engagements with users that drive business outcomes which drive reputation, relationships and revenue for an account-based marketing strategy.

CAMPAIGNS

Developing and executing campaigns with objectives that support the account’s business imperative, their initiatives targeted to the right people at the right time and place with the right message.

Account-based marketing across multiple industries